Fom the Introduction to the electronic edition:

Hermann Pallme was assistant to and nephew of Alexander Hermann, one of the fathers of modern-day magic.
Mr. Pallme wrote about magic and published a magazine on the subject , The Crest Magician, which was written with the same optimism and enthusiasm found in his book.
In his book, Mr. Pallme captured the joy and excitement of magic in a way that is sure to rekindle your own enthusiasm for the subject.
Hermann Pallme also ran a magic shop for many years and even produced beginner’s magic sets. In 1920 he sold his magic company to a renowned magician: the Master Mentalist himself... the Great Dunninger!